Test Your Warnings

Before you slap that warning label on your product, are you sure it does what it needs to? An effective warning tells the user what the hazard is, what to do to avoid the hazard, and what could happen if the warning is ignored. In other words, an adequate warning gives the user the information he or she needs to stay safe. How can you be sure your warnings will be understood?

One way is to test them. You should test your warnings, particularly if you use pictorials to convey hazard information. In fact, ANSI Z535.4-2002 for Product Safety Signs and Labels specifically addresses this issue in § 11.2:

“A symbol may only be used to substitute for a portion or all of a word message if it has been demonstrated to be satisfactorily comprehended…”


Like product usability testing, warnings testing can be elaborate or not. Even a simple test such as showing two user groups different versions of a warning and then asking them open-ended questions about what the hazard was, how to avoid it, and what could happen if they ignored the warning should tell you a lot.

If you decide to test your warnings, be sure to follow two simple rules:


1. Test only one thing at a time (i.e. pictorial or word message, but not both at once).
2. Choose test subjects who reflect the product’s actual user groups.


Testing, even if simple, will not only will give you good information, but it can also help if the adequacy of your warning is ever at issue in a lawsuit. The jury will see that you went to some effort to protect your users—and chose your warnings based on what worked.

 

 

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